Top 100 YouTube Search Queries in the US and Worldwide (As of 2020) as Compiled by Ahrefs

Ahrefs the leading Keyword Explorer tools revealed the top 100 search queries performed on YouTube this year, along with the most popular channels.

They have shared the data after analyzing YouTube search volumes of 842 million keywords with Ahrefs’ Keyword Explorer.

If we look at the data from the US we will realize that searches for songs and musicians dominate this list and almost 1/4 of the top 100 searches are music-related.

Here is a pick of out of the 100 lists:

It has become a trend that people are searching for channel names or YouTube personalities.

Here are the top 10 most popular YouTube channels and “celebrities” according to Ahref’s data:

Gaming videos are turning into a popular genre of branded channels that people are largely searching for and here are all the top 10 searches related to gaming:

What about the top YouTube search queries as per the Worldwide stats? Here is the pick of top 10 out their 100s.

What’s the insight for digital marketers here:

Viewers are primarily searching YouTube for music, gaming, and branded channels. It places the challenge for building the right audience when it comes to smaller independent channels.