How do webinars perform in the video marketing arena?
Is it wise to invest in promoting the webinars as a part of marketing your products and services? Why do people need webinars? Clickmeeting.com has come up with its yearly State of Webinars 2020. The report can help you find and adopt how that statistic can fit into your business roadmap.
For how long does the audience stay in the webinar room? On average, the time duration the people stay inside the webinars is much longer than 84 minutes.
How much money you can make through webinars? As revealed by clickmeeting.com, the most successful webinar host made $20,930 through just one event! It is astonishing to know that last year the money made through webinars was $43,000.
What’s the purpose of conducting webinars?
The main purposes of organizing webinars are to market & promote the following :
Online courses – 35,6%
Product marketing – 27,8%;
business meetings – 11%;
Beliefs and esoterics – 2,7%;
Other – 22%
Underlining the various sub-categories of Webinars and its stats, the team from clickmeeting.com has put together this overview of webinars statistics into an infographic to provide you an insight of webinars so as to include in your business marketing strategy. Check out the infographic below:
infographic, courtesy: clickmeeting.com
What are the sub-categories of webinars within the training and online courses category? Here you go with the webinar sections:
Online courses:
Game development workshop;
Coaching certification program;
JAVA programming (basics course);
Start your trading career (lesson 1);
New employee onboarding;
Sales representatives webinar;
So, what are the webinar sub-categories within the marketing and product demos category?
E-learning platform (demonstration);
Getting started with CRM;
Free demo language lesson;
Laser beam shaping and modulation;
Passive house – it works!
Secondary software introduction webinar;
New offer & products for 2019;
Basic parametrization of frequency converters;
Whats are real-life situations where people use webinars in the online business meetings category?
Salary planning;
Board meeting;
Finance committee meeting;
Team meeting;
Project scope overview;
Quarterly meeting;
Leaders briefing;
Project status & report.
What are the most essential and popular webinar features of the webinar platforms:
Presentation;
Screen sharing;
Live streaming on Facebook or YouTube;
Surveys close the top eight of the ranking;
Automatic invitations to upcoming events;
Feedback button;
Thank-you e-mail with the webinar recording;
Certificate of attendance;
Unsplash photos as background;
YouTube / Facebook auto streams;
Follow-up e-mails;
Q&A mode;
YouTube;
Call-To-Action;
We will find out the best time to host a webinar?
When it comes to days of conduction webinars, there’s a market trend to broadcast webinars mostly on Tuesdays.
What’s the most popular time of the day to start a webinar and streaming your video content? Here are the reported best top three hours for conducting webinars:
2:00 PM
3:00 PM
4:00 PM
Which platform do people use to join or attend a webinar – Desktop or mobile?
The ways to access a webinar when it comes to a type of device:
Desktop: 68,39%
Android: 20,91%
iOS: 10,69%
Other: 0,02%
It proves that people are visually-oriented and since 90% of information transmitted to our brain is through visuals, webinar presentations with visuals are 43% more persuasive.
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