Which is the best: Webcast or Webinar?
A webcast is a recorded Webinar or the broadcast of a recorded presentation over the Internet. In the webcast, the transmission of information is one-way only, from speaker to audience and there is no mutual interaction between them. Usually, webcasts are not time-constrained and it can be watched any time, day or night.
A Webinar is an interactive presentation that is broadcasted live over the Internet. The live transmission of information or presentation works two-ways between the speaker and the audience. Those who attend the webinar can ask questions and reply to the speaker. Since webinars are live broadcast they are time-constrained and conducted at a specific time and day.
What is the difference between webcasts and podcasts?
Now that we know what webcasts and webinars, let’s sort out the differences between webcasts and podcasts.
The prime difference between webcasts and podcasts is that a webcast uses both audio and visual content. Podcasts usually use just audio.
The webcasts can provide opportunities for live engagement through the use of polls, live-chat, and Q&As. Most podcasts are pre-recorded that usually gives no opportunity for audience engagement though it can be provided using the same tools used for webcasts.
When it comes to preparing and making the contents, webcasts needs a bit more effort compared to podcasts as you need to take care of the video part also.
What is the difference between webinars and podcasts?
We now know what the webcasts are. For webinars, you’ll need to broadcast professional-quality video and audio from a live environment.
Some of the key advantages of webinars include
Webinars have got options for live Q&A sessions that will help you build connections. By engaging multi-media features, webinars can utilize both audio and video to communicate with your audience. Speakers of webinars will be able to share documents, offer other screen visuals, and share his screen during the presentation.
Podcasts need your content in the form of a professional quality pre-recorded audio track. For podcasts, the recording can be edited, fine-tuned, and even re-recorded if it is required before it is broadcasted out to the people.
Some of the key advantages of podcasts:
Podcasts are easily accessible. People have got the flexibility to listen to podcasts when it best suits them, and wherever they are. Podcasts help you to share the expertise along with interviews and broader discussions, as opposed to the general limitations of the webinar venue.
While these two mediums can be vastly different, one thing they have in common is that they are great ways to get your content in front of your audience. And, if you have the right strategy in place, both can be an integral part of your content marketing strategy.
Webinars, webcasts, and podcasts offer great opportunities to engage your audience and provide a common platform to get your content in front of your target market.
The Pros and Cons of Webinars and Podcasts
If we need to choose between the Webinar and Podcast, in order to help you choose the best marketing platform, in the below infographic, the team from Flow provide an overview of the various factors to be taken into consideration, that could help you decide whether webinar 0r podcast is better suited to your content marketing needs.
1 Comment