Facebook added ‘Shopping’ in the Facebook / Instagram Shop for Custom Audience creation in Ad Manager to help with eCommerce advertising.
As seen in the screenshot below, in your Custom Audience options of Facebook Ads Manager, there’s a new option to create a listing based on ‘Shopping’.
If you click on the ‘Shopping’ option you’ll get three new options to build custom lists for 
- People who viewed products
- People who added any products to their basket
- People who purchased any products
The target audience can get you distinct ways to re-connect the people who’ve expressed a clear interest in the products with an increase in the likelihood of conversions that will maximize the spend on the Facebook and Instagram eCommerce ads.
Also Read: A Step-by-Step Guide to Creating a Successful Blog That Makes Money
