Are you looking for ways to design Facebook and Instagram that convert? Want to create compelling ads that make high ROI?
First, let us check 20 tips to create a compelling Facebook Ad:
#1 – Test More Designs
Test different ad’s design and its targeting for Facebook Ad design remembering that consumer behaviors change, ad formatting changes, and new ad placements roll out constantly.
#2 – Identify Buyer Personas
By creating Buyer Personas, you can serve your customers better and improve your Facebook Ad Designs.
#3 – Support with Social Proof
When people plan to buy they are more afraid of losing something than they are excited about gaining something. So adding social proofs will help you design better Facebook Ads
#4 – Add Call-to-Actions
You need to tell buyers what action they should take on your Facebook Ads as the right CTA can absolutely increase CTR and conversion rates significantly.
#5 – Choose Out of The Box Images
If you want to get your Facebook ads clicked on, you have to grab the buyer’s’ attention so that they read your ad and take action.
#6 – Understand The Logical & Emotional Part
Appealing to features and benefits with your Facebook ad campaigns can address both the emotional and logical aspects of a consumer and it increases the likelihood of a conversion. Telling an actual story can often help arise emotional and logical appeals.
Also Read: A Step-by-Step Guide to Creating a Successful Blog That Makes Money
#7 – Design a Consistent Landing Page
If someone clicks on your Facebook ad, it’s because they like the image and so help them they end up on a landing page that supports what they saw in the ad.
#8 – Choose the Right Placement
You need to consider the right ad design for each placement as different ad placements have a tendency to perform differently.
#10 – Use the Right Color in Facebook Ad Design
You need to consider the psychological powers that different colors can have to have compelling Facebook Ads.
#11 – Imagery Should be Location-Specific
You can take full advantage of Facebook Ads only if you are changing the content of your ads to match the geographic region you’re targeting.
#12 – Realize The “Power of Free”
“Free’ is one of those trigger words that make Facebook ads more compelling as everyone loves free items.
#13 – Use Testimonials
Using customer testimonials can trigger your brain signals to prompt you to buy the product and join the club.
Secret #14 – Target Intersection of Interests
Targeting intersections of interests is one of the most powerful techniques to increase more conversions on your Facebook Ads.
Secret #15 – Include Faces in Images
As per psychology stats, people love to see faces. So use it in when designing your Facebook ads.
#16 – Make a Sense Of Urgency
When we see an urgent opportunity to buy something, we may not want to let it slip through our fingers. So count an offer that goes for a limited period whenever you design a Facebook Ad.
Secret #18 – Automate the Facebook Ads
A right Facebook Ad design will utilize the Dynamic Ads that allow you to create templates and upload product catalogs, which will then automatically generate an enormous number of ads automatically.
#19 – Include a Video
Video marketing is very important when it comes to Facebook Ad design.
#20 – Offer Value
Add value in your Facebook ad design that explains to users why they should choose your products over a competitor’s.
Now let us check 5 important things while designing Instagram Stories ads
1. Use Relevant Stories
Use relevant stories in Instagram ad design as they rank higher than lower-performing ads in stories.
2. Use Short Ads
Top-performing ads in Instagram stories are shorter than lower-performing ads.
3. Fast pacing pays off.
Among the Instagram ads in stories that contained a number of frames, scenes from top-performing ads were shorter than those from lower-performing ads.
4. Use Product demos
Product demos perform better than any other design on key metrics.
5. Instagram Ads Must be Mobile-Optimized.
As per stats, mobile-optimized ads perform in the top third of all Instagram Stories.
Now let us check an Infographic by Bannersnack that shares the tips for success in Facebook and Instagram ad design:
They cover the following 3 major placement areas:
- Facebook desktop
- Facebook app
- Instagram app
Check out the infographic for more detail.
A version of this infographic was first published on the Red Website Design blog.
3 Comments